Well, it is summer, and summer's tend to be slow......but so far August has been the worst month of the year.
This was due to lower than average sales and higher than average expenses - a lethal combination. Our gross sales weren't great, but also weren't terrible - better than a couple of months this year. But for various reasons, some one time, some maybe not, our expenses were much higher than normal this month, so that lead to our lowest net in a one month period this year.
I take a breath, shrug my shoulders, march on.
A bright point, our international sales remain quite strong, unbelievably strong in fact, at least compared to what I considered normal international sales. I'm not sure why that is, but that is a very good thing. I've been selling internationally for years now and it's turned out ok.
Our eBay postcard sales (or lack of) was the culprit this month - not that we didn't sell any, just less than normal. Our photo sales were pretty strong.
We've been on Etsy for about 5 months now, and it hasn't been great, but, to my surprise, we haven't lost money. We did lose money this month on Etsy, but over all it has been profitable. Not much, but as long as we're not losing money, I suppose it is a nice second outlet for some of our stuff.
And that's about it. We made a profit, but it was not a good month.
Sunday, September 2, 2012
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